B.YOUNG STORE
The b.young stores are located in Norway, Denmark, Greece and Ukraine. A significant part of the product range is off course the fashion brand b.young, but most b.young stores are multibrand stores offering a wide range of brands besides b.young, primarily brands from the DK Company portfolio (ICHI, Sorbet, Saint Tropez, Pulz, Fransa) but also other brands in line with the concept.
“Being young - the feeling' is a powerful driving force and an enabler for women to develop throughout life. Develop your personality, your attitudes, your perspectives, and style. It’s a state of mind.”
The b.young fashion brand was established in 1991 and is present in 30 markets. The brand is part of DK Company, a successful multi-brand fashion group and today one of Europe’s most well-established fashion suppliers today. b.young creates affordable and uplifting everyday fashion that allows women to express their individuality.
The b.young concept stores offer commercial fashion for women worldwide of all ages with a focus on value for money. Besides trend collections for each season the b.young stores also offer a full range of basics, Never Out of Stock products as well as accessories and gifts. The stores are built to inspire as well as give customers a home-like, cozy feeling. In b.young store customers will find clothes for every occasion and moment in life.
“b.young is more than a multibrand store. It’s an inspirational universe in an embracing atmosphere. Our vision is to help you explore your sense of style and offer you feminine fashion for your whole look.”
The combination of strong collections, attractive prices and unparalleled back-end support from DK Company is a winning model. The stores receive monthly deliveries from DK Company – which means the stores get the opportunity to introduce new styles on a regular basis which attracts a constant flow of turnover.
